# OptinMonster alternatives for location-based popups

> OptinMonster keeps location targeting for its top plan. The alternatives for showing popups and banners by country, and what each one costs.

Comparisons · Published 2026-10-23

OptinMonster is a strong popup tool, but location targeting sits on its top plan, Growth. If showing popups or banners by country is the main thing you need, it's worth comparing tools that include location on every plan, or that change your page itself rather than putting a popup over it.

## What OptinMonster does well

- **Popups and email capture:** many templates, and integrations with email marketing tools.
- **Testing:** its documentation says split testing is available from the Plus plan up.
- **Location targeting:** on the Growth plan. When we checked, OptinMonster's [pricing page](https://optinmonster.com/pricing) listed Growth at $67 a month billed yearly as a first-year price, with a higher price after that.

If growing an email list is your main goal, it's built for that.

## The alternatives

| Tool | Location targeting | Also changes your page's own text | To start (checked Oct 2026) |
| --- | --- | --- | --- |
| [GeoEngage](https://geoengage.app/pricing) | Every plan | Yes | From $19 a month, 14-day free trial |
| [Geo Targetly](https://geotargetly.com/) | Every plan | Yes, with its content product | From about $12 a month, priced by page views |
| [If-So](https://www.if-so.com/) (WordPress only) | Free tier and paid plans | Yes, in the WordPress editor | Free up to 250 sessions a month (vendor's figures) |

## What to compare

- **Whether location is on the plan you'd buy,** not just on the top one.
- **The kinds of message.** A popup interrupts. A bar, a slide-in panel or a change to the page itself often does the job without stopping the visitor.
- **What else the rule can use:** campaign, device, first or returning visit, time of day.
- **Whether you can tell if it worked.** A popup's clicks aren't a result; orders and sign-ups are. Look for A/B tests judged on your own goals.
- **Price at your traffic:** impressions, page views or sessions are counted differently by each tool.

## Where GeoEngage fits

Location targeting by country, state, continent and timezone is on every plan, in the same rule as campaign, device and behavior. Rules can show popups, bars and panels, or change your page's own words, images and forms, and each rule can run as an A/B test on your goals. It's not an email-capture tool: a popup's button links to your own form or newsletter tool.

Before you choose, remember that the most effective popup is often fewer popups: every rule that matches runs, so check what else shows on the same pages. [Website personalization: a practical guide](https://geoengage.app/blog/website-personalization-guide) covers what to try besides popups.

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Source: https://geoengage.app/blog/optinmonster-alternatives-location-popups