Dynamic text

Put the visitor's country, state, date and other details into a rule's text with variables such as {{country}} and {{state}}.

Variables put facts about the visitor into an action's text. Write Free delivery to {{country}} once, and each visitor sees their own country.

Inserting a variable

Type the variable in a text field, or use the { } button next to a field to pick one.

Variables

Variable	Becomes	Example
`{{state}}`	State or region name	Bavaria
`{{country}}`	Country name	Germany
`{{country_code}}`	Two-letter country code	DE
`{{continent}}`	Two-letter continent code	EU
`{{timezone}}`	The visitor's timezone	Europe/Berlin
`{{language}}`	The browser's language	de-DE
`{{date}}`	Today's date, in the visitor's format	19.9.2026
`{{time}}`	The time now, in the visitor's format	14:05:09

{{continent}} is a code (NA, SA, EU, AS, AF, OC or AN), or OTHER when the country is unknown.

Where variables work

In almost every text an action shows: titles, content, button text and links, redirect URLs, countdown messages, social proof messages, a rating's question and thank-you message, the consent banner's text, Replace Text, Insert HTML, Swap Image addresses, Prefill Form values, and even Custom JavaScript. In Custom JavaScript a value is written so that it cannot end the string it sits in: '{{state}}' stays one string for Valle d'Aosta.

When a value is unknown

A variable the widget can't fill becomes empty text: Free delivery to {{state}} reads Free delivery to for a visitor whose state is unknown.

Give it a fallback after a bar, and that is written instead: Free delivery to {{state|your area}} reads Free delivery to your area.

You can also add a condition that guarantees the value is known. Country is one of the countries you deliver to does that for {{country}}, because location conditions never match a visitor who can't be placed.