Timing and frequency

Control when a rule shows and how often: delays, display frequency, exit-intent and scroll triggers, and date and time schedules.

Conditions decide who sees a rule. These settings decide when, and how often.

Delay and duration

Under the action's Advanced settings, or its Options for a Sticky Bar, Floating CTA Button or Social Proof Toast:

Delay (seconds) waits before showing the action, for example to let a visitor start reading first.
Duration (seconds) hides the action again after that many seconds. 0 keeps it until the visitor closes it. Actions meant to stay, such as a Sticky Bar or a Slide-in Panel, have no duration.

Display frequency

Beside the delay. How often the same visitor sees the action:

Setting	Shows
Every Page Load	On every page view where the rule matches.
Once Per Session	Once per visit. A visit ends after 15 minutes without activity.
Once Ever	Once, for good, in this browser.
Until Dismissed	On every page view until the visitor closes it, then never again. Not offered for a Special Offer or a Redirect, which have nothing to close.
Once Every X Days	Once, then again after the number of days you set.

Two things end an action for a visitor whatever its frequency: answering a Show Rating, and, with Stop after the main button is clicked switched on, clicking the action's main button. A popup's or countdown's secondary button, the close button and a click outside don't count. On a Floating CTA Button, the main button is the button itself.

A Redirect has a display frequency too. Once Per Session sends a visitor to the other page once, then lets them browse.

The limit is kept in the visitor's browser, so testing it yourself means clearing your site data, or using a private window, between tries.

Triggers

By default an action runs as soon as the page loads. Under Widget Enhancements you can wait for a moment instead:

Exit Intent Trigger waits until the visitor moves their pointer out through the top of the window, as they do on the way to another tab or the address bar. A sensitivity setting decides how close to the edge counts: the higher it is, the sooner the rule fires. Each rule uses its own. Desktop only, because it needs a mouse.
Scroll Trigger waits until the visitor has scrolled a percentage of the page, scrolling down, up or both.

Conditions are still checked when the page loads: the trigger only decides when a matching rule shows.

Schedules

Under Schedule, turn on Schedule Rule to limit a rule to set dates, days and hours:

Start Date and End Date bound a campaign.
Active Days limits it to days of the week.
Start Time and End Time set a daily window. Quick Presets fill in common ones, such as business hours.
Timezone is the timezone all of the above are in. It starts as your own when you turn the schedule on.

With a timezone chosen, the schedule applies the same clock to everyone: a sale that ends at midnight in New York ends then for visitors everywhere. To go by each visitor's own clock instead, choose Visitor's local time at the top of the timezone list; 9:00 then means 9:00 wherever the visitor is.

Animation and custom CSS

Also under Widget Enhancements: Animation sets how the action appears (fade, slide, bounce, zoom or shake, with a duration and delay), and Custom CSS styles it beyond the built-in settings.

Both are offered for the actions that draw something. A Slide-in Panel and a Compliance Banner come in with a movement of their own, so they take the Custom CSS and not the animation. An animation chosen here is used instead of the one in the action's own settings.