# GeoEngage features

> Every GeoEngage feature: targeting, popups, banners and in-page changes, examples by industry, A/B tests and holdouts, analytics and privacy.

Everything a GeoEngage rule can do, and how you know it worked: who sees a change, what they see, whether it helped and what visitors did next, all in one place.

## Choose who sees it

Conditions are combined in groups joined by AND or OR in the visual rule builder. A rule can target:

- **Location:** country, state, continent or time zone.
- **Technology:** device and browser.
- **Traffic:** the site, campaign or link that sent the visitor.
- **Time:** the day and time of the visit.
- **Behavior:** first visit or returning, number of visits, pages viewed, time on page, scroll depth.
- **Customer data:** what your site already knows, such as a cookie, an attribute you set or a saved audience segment.

Every condition is listed in the [conditions reference](https://geoengage.app/docs/rules/conditions).

## Show what fits them

From a small notification to a rewritten page. Over the page: popups, banners, sticky bars, notifications, slide-in panels, countdowns and ratings. On the page itself: rewrite a headline or a button, swap an image, add content, fill in a form or hide an element. A rule can also send the visitor to another page or run your own JavaScript.

Text can include details about the visitor, such as their country, with [dynamic text](https://geoengage.app/docs/rules/dynamic-text). A rule can wait for the visitor to scroll or move to leave the page, and a schedule can limit it to set dates, days and hours, in your time zone or the visitor's. See [timing](https://geoengage.app/docs/rules/timing) and [all actions](https://geoengage.app/docs/rules/actions).

## Know whether it helped

- **Holdout group:** a share of visitors you choose sees none of your rules, so "it worked" comes with a control group. See [holdouts](https://geoengage.app/docs/rules/holdouts).
- **A/B tests:** split traffic between variations of a rule and see which one converts. See [A/B tests](https://geoengage.app/docs/rules/ab-tests).
- **Goals, funnels and segments:** count the sign-ups and sales that matter to you, see where visits stop, and compare groups of visitors.

## See what visitors did

Live visitors on a map, session replay, heatmaps for desktop, tablet and mobile, and AI chat that answers questions about your visitors in plain English.

## Privacy

GDPR & CCPA ready. Consent mode holds all tracking until the visitor accepts, and a consent banner is built in. The widget sets no cookies, a visitor is only a random ID until you choose to identify them, and session replay masks what visitors type. What the widget stores, and when, is in [storage](https://geoengage.app/docs/widget/storage).

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Source: https://geoengage.app/features